As in brief, WWF originally stood for "World Wildlife Fund" and changed its name to "World Wide Fund For Nature". Let watch this panda which WWF used as its logo. In this design, he used the closure on this panda. Although the panda above is not complete, enough is present for the eye to complete the shape.
WWF: Panda Antelopes
WWF: Panda Forest
WWF: Panda Water
Those are the WWF Outdoor Advertising which designed by Pan Jianfeng in year 2006, China. The message inside the artworks are we not only protect the giant panda which mean protect the others. the art works has bring out those meanings by using positive space and negative space. In WWF: Panda Antelopes, we see the positive space is the antelopes which negative space is the panda. As other so so, WWF: Panda Forest seems positive space as forest while negative space as panda. I was be inspired that using the advertising bring out the meanings on it and apply it by use its logo or main object. It was creative although it apply positive space and negative space and seems simple but after interpret it, i found that how the designers creative are they. I hope i able be using it as my idea generation and improve it in my design journal.
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